How Shaquille O’Neal Owns a Portion of Elvis Presley’s Royalties

Shaquille O’Neal is an institution all on his own. The 50-year-old sports icon and savvy businessman has earned millions through a diverse portfolio of ventures. But not all of that money is from his likeness alone. In fact, some of those dollars come straight from the King of Rock ‘n Roll. As more attention is put on Elvis Presley in the wake of his recent Baz Luhrmann-directed biopic, questions about Presley’s estate and massive fortune and lucrative royalties have arisen. And that brings up a strange but true fact: Shaq is on the receiving end of some of those dollars. O’Neal is the second-largest individual shareholder of Authentic Brands Group, the company behind dozens of brand and retailer acquisitions—including Forever 21, Barneys New York, JCPenney and Reebok. Though the company is noted in the retail space for reviving struggling brands, it also has ownership to the rights of many celebrity royalties, including Marilyn Monroe, Muhammad Ali, David Beckham and, yes, Elvis Presley. In a July 2019 interview with Earn Your Leisure, Shaq said, “I don’t like to seem like I’m bragging, but I’m going to ask you a question: Who owns Marilyn Monroe? Who owns Elvis Presley? Who owns Forever 21? Who owns JCPenney?

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