Walmart Pulls Juneteenth Ice Cream From Shelves After Backlash From Black Community & Issues Apology

Walmart recently pulled a Juneteenth Ice Cream from shelves after backlash from the Black community on social media and issued an apology. Critics say the ice cream is the latest example of major corporations using cultural celebrations for profit. My two scoops on why the celebrate Juneteenth ice cream is anti-Juneteenth. pic.twitter.com/wkkAkXzRAs — Eunique’s Playing #CultureTags (@eunique) May 23, 2022 “Juneteenth holiday marks a celebration of freedom and independence,” the company said in a statement to Fox Television Stations. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.” News of the ice cream, a swirled red velvet with cheesecake flavor, first went viral on social media on May 22. The “Celebration Edition Juneteenth Ice Cream” was created by Walmart’s Great Value brand and featured two Black hands high-fiving on red, black, green and yellow packaging, which are colors often associated with Pan-African and Black pride. The side of the ice cream’s packaging read “Share and celebrate African-American culture, emancipation and enduring hope.” Some social media users note that the company included a trademark indicator after the word Juneteenth, which has been tied to

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