How Mango Plans to Conquer America, Starting With Massive NYC Flagship

Mango has opened the doors to its new 23,000 square-foot flagship in New York City as the Spanish fashion retailer banks on big business in the U.S. The flagship, located at 711 Fifth Avenue in what was once the short-lived home to Polo Ralph Lauren, is the first of many planned openings throughout the next three years as Mango executes its store expansion strategy throughout the country as it aims to make the U.S. one of the group’s top five markets in terms of sales by 2024. After making its debut in the States in 2006, executives from the Barcelona-based company said in a press conference on Wednesday morning that Mango is ready to invest in its U.S. business after several years of testing the market online through its own e-commerce channel and a 2019 deal with Macy’s to accelerate the firm’s online growth in the country. CREDIT: Brett Beyer/Mango Mango’s global retail director César de Vicente admitted at the press conference that the company’s deal with Macy’s, and its more recent agreements to sell on Nordstrom.com and Zappos.com, has allowed the company to acquire a large amount of consumer data. “These partnerships have given us a huge amount of data on where our

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from Footwear NewsFootwear News https://footwearnews.com/2022/business/retail/mango-opens-fifth-avenue-nyc-flagship-us-expansion-1203286770/