Sperry President Katherine Cousins on Leading an All-New Team, International Expansion and Its Sustainable Shoe Launch

It’s not often you could associate a near-century old company with newness, but there’s plenty of it at Sperry — starting at the top with global brand president Katherine Cousins. The industry veteran, who spent a majority of her career at Timberland, joined Sperry in May 2021. Most recently, Cousins served as the VP and GM of Kodiak, Terra and Work Authority at VF Corp, a position she held for more than three years. Alongside Cousins on her leadership team is Elizabeth Drori, the brand’s chief marketing officer, who assumed the role in November 2020, and Sean McDowell, who joined as its SVP of product creation in June 2020. Under her leadership, Cousins said she’d like to see evolution at Sperry, which includes a modernization of the brand and a push to make it more stylish and inclusive. Also, there will be a stronger focus on sustainability, most notably through its SeaCycled footwear range made with recycled and eco-friendly materials and manufacturing processes. A look at Sperry’s eco-friendly SeaCycled shoes. CREDIT: Courtesy of Sperry Beyond modernization, the exec is focused on several other opportunities she expects to pay off, including a focus on bolstering Sperry’s presence internationally and recruiting new consumers through consistent brand storytelling. Below, Cousins talks

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