Nike VP of DEI Jarvis Sam on Amplifying Diverse Voices in the Design Space

Since its inception in 1972, Nike has never shied from sharing its purpose, which includes a sharpened focus on diversity, equity and inclusion. Jarvis Sam, who joined the athletic giant four years ago, is ensuring the efforts remain a priority and have a lasting impact for the better. Sam, the VP of global diversity and inclusion at Nike, is attached to some of its most impactful initiatives, most notably the Serena Design Crew apprenticeship program aimed at promoting diversity in design and the WIN Program that hires retired WNBA players into positions with the company. Last week, during a media walkthrough of the Serena Williams Building at the Nike world headquarters in Beaverton, Ore., Sam addressed how the Swoosh is addressing industry-wide DEI issues with FN, as well as the impact the Serena Design Crew has had on the company and more. What are the issues concerning DEI within the greater design space? “We talk about this concept of giving a seat at the table, and I think over the last several years, particularly the last two, the design industry has done a lot of work to celebrate and amplify Black voices, queer voices, Latino voices, etc. But how do we extend beyond simply giving

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