Marketing Plays: Duke + Dexter Trades in London for Sunny California + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. April 19, 2022: British men’s brand Duke + Dexter has made its mark with red carpet-ready smoking slippers and loafers. But with its spring ’22 ad campaign, the London-based label is showcasing its more-casual, fun-loving side with an ode to ’90s-era Southern California. Founder Archie Hewlett told FN that in February, his team departed overcast Heathrow Airport “and headed over the pond in pursuit of the sun.” The result of their travels is “Time + Place,” an exploration of Los Angeles that stars the brand’s designers, photographers and friends — and some of Holmby Park Lawn Bowling Club’s seasoned professionals — modeling D+D’s handmade sneakers, loafers and boat shoes. “Time + Place is a concept built to forget the days of flawless models and faceless brands,” said Hewlett. “It’s about showing you the reality of our brand, the people behind it and what it means to us: special moments with great people.” Duke + Dexter spring/summer 2022 campaign “Time + Place.” CREDIT: Courtesy of Duke + Dexter April 18, 2022: Express is expanding its styling community with the

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