A New Class Action Lawsuit Claims Dressbarn Used False Sale Pricing on Its Website

Dressbarn is under fire for allegedly violating unfair competition and false advertising laws. In a new class action lawsuit filed by Jaimie Hernandez in U.S. District Court of Central California on April 15, Dressbarn is being accused of using false reference pricing on its website to make its sale items appear to be offered at a greater discount. In the complaint, Hernandez seeks monetary damages, restitution, declaratory and injunctive relief from Dressbarn — as part of the class action — arising from the company’s alleged deceptive business practice of advertising fictitious “original” prices and corresponding phantom discounts on its e-commerce website, Dressbarn.com, where it sells women’s clothing and other related items. Hernandez said she purchased four items from Dressbarn’s website on or around April 1 that allegedly used false reference pricing, according to the lawsuit. Due to the advertised reference price, Hernandez falsely believed she was getting a “significant discount” on her items, which included, among other things, a pair of Havaianas metallic rubber sandals. Hernandez argues further that the false reference pricing led her to believe that the discounted price would “likely not last,” further inducing her to make a purchase. She added that the items listed for sale were never sold at

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