With NHL Stars Nathan MacKinnon and Seth Jones, Nobull Is Continuing to Broaden Its Reach Beyond CrossFit

Since its inception in 2015, Nobull — a brand that has long been synonymous with CrossFit — has grown its ambassador roster to include athletes beyond the sport’s biggest stars, such as golf pros and the next wave of NFL talent. Now, the brand is backing a pair of pro hockey’s best. Nobull announced today it has signed NHL stars Nathan MacKinnon of the Colorado Avalanche and Seth Jones of the Chicago Blackhawks to training-specific contracts. Terms of the deals were not revealed. “They’ve gravitated to the brand, they love the brand and they embody the brand in what they’re doing in preparation for the ice,” Nobull chief marketing officer Todd Meleney told FN, “They’re also wholly invested in themselves and their preparedness through nutrition and sleep and other components that line up perfectly with who we are.” Nathan MacKinnon of the Colorado Avalanche is now a Nobull athlete. CREDIT: Courtesy of Nobull The additions of MacKinnon and Jones also offer something new to Nobull: A presence in yet another sport. Nobull and CrossFit — well before the brand became the title sponsor for the CrossFit Games in March 2021 — have been linked. Aside from its wildly popular Trainer shoe being a mainstay in CrossFit gyms

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/UXM2xFD