Sustainability Matters: Footwear Startup Blueview Debuts 100% Biodegradable Sneaker + More News

FN highlights the latest sustainable initiatives this season, including product launches, material innovations and corporate strategies. Send your news to web@footwearnews.com. March 28, 2022: Footwear startup Blueview has launched its first shoe, a casual vegan slip-on sneaker that the brand says is 100% biodegradable. The Blueview Pacific is made entirely of plant-based materials. Its knit upper is comprised of yarn made of hemp, cotton, jute and Tencel, while its insole and outsole are crafted out of Blueview’s proprietary compound Soleic, a polyurethane foam derived from algae. The company, based in Cardiff, Calif., was founded by CEO Stephen Mayfield, a biologist specializing in green algae; and president Tom Cooke, a footwear industry veteran previously with Reef and Vans. The first two colorways of the shoe (black and tan) are available for preorder online for $135, with shipping slated for late April. Blueview’s debut Pacific sneaker comes with a removable strap. CREDIT: Courtesy of Blueview Feb. 17, 2022: After introducing sustainable footwear options, starting with the Plant Power sandals, Ugg has launched an eco-friendly apparel collection for spring ’22 called Organic Essentials. The nine-style capsule consists of casual T-shirts, leggings, dresses, tanks and shorts made with “mindful materials” such as organic cotton and Tencel Lyocell. “The

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