Despite Inflation and Russia Disruption, Crocs Looks Set for Long-Term Growth

Between inflation and the ongoing conflict in Ukraine, many retail businesses are projecting a financial hit in the next few quarters. But when it comes to Crocs Inc., at least one analyst predicts the clog-maker will still see growth in the short and long term. In a Monday note following an investor meeting with Crocs’ leadership, Williams Trading analyst Sam Poser maintained his confidence in the company’s position despite current retail disruptions. “We came away more confident than we were prior to the meetings, and that’s saying something, that Crocs is very well positioned in both near term and long term, and that the HeyDude acquisition will prove successful,” Poser wrote. When it comes to Russia, Crocs is one of the multiple companies that halted its business in the country. Last week, the firm said it stopped all DTC operations in Russia, including e-commerce and retail stores, and had also stopped importing products into the country, though it is still paying employees there. “Crocs is devastated by the tragic war in Ukraine and stands in solidarity with those impacted by and enduring this humanitarian crisis,” the company said in a statement. Crocs also made a donation to UNICEF to support humanitarian efforts amid the

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