After Years of Teaming Up With Nike, John Elliott’s Own Footwear Line is Hitting Its Stride

John Elliott footwear is back. After years of working with Nike and Converse on a range of sneaker collabs, the Los Angeles-based designer is refocusing his energy on growing his own footwear line. Elliott’s first in-house footwear line dates back to 2016, but was placed on pause as the designer furthered his relationship with Nike after a successful debut the year prior at his first-ever runway show in New York City. “All in, between Nike and Converse, we ended up doing 13 sneakers in five silhouettes: The LeBron Soldier, Vandal, Air Force 1, LeBron Icon, and Converse Skidgrip,” Elliott told FN in an exclusive interview. “Coming out of that (Nike) relationship, I had curiosities in different styles of footwear and felt it was important as a brand to continue this exploration – and we knew we had the customers.” Now, over one year into bringing back his footwear to market, Elliott is offering a full range of silhouettes to his customer. “Three years ago, I started to make trips to Italy right before COVID and was able to get the first ‘permanent collection’ developed,” Elliott said. “It took about two years to get it to a place where we were really happy with it,

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