Wordle Phenom Works at the Company Behind the Viral ‘Satan Shoes’

Wordle, the 5-letter word game that is sweeping the nation, has an unexpected tie to the footwear industry. Josh Wardle, the founder of the viral word game, currently works as a software engineer at MSCHF, a production studio that created the controversial Satan Shoes with Lil Nas X. In an email, MSCHF CEO Gabe Whaley confirmed to FN that Wardle has been working at the art collective and product company since late last year. This is also evident via a December update Wardle’s LinkedIn profile, which shows that the engineer also previously held roles at Pinterest and Reddit. The New York Times acquired Wordle from the engineer late last month in a deal “in the low seven figures,” The New York Times reported, adding that millions of people play the game every day, which involves guessing the universal five-letter word in six attempts. Based in Brooklyn, New York, MSCHF is known for creating viral, irreverent products that stir conversation — and often controversy — online. In March, Nike filed a trademark infringement and dilution complaint against MSCHF for releasing Satan Shoes on connection with Lil Nas X. The shoes were essentially the classic Air Max 97s reimagined with black uppers and red detailing. Only 666

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