Victoria’s Secret Hires Its First Model With Down Syndrome

Victoria’s Secret’s newest campaign is out and features the brand’s first model with down syndrome. Sofía Jiraua, the 24-year-old Puerto Rican model, joins 17 other women in launching the brand’s new campaign for the Love Cloud Collection. View this post on Instagram A post shared by Sofía Jirau (@sofiajirau) She posted on Instagram in Spanish, “One day I dreamed of it, I worked on it and today it is a dream come true. I can finally tell you my big secret… I am the first Victoria’s Secret model with Down syndrome!” Victoria’s Secret commented on the post: “Thank you for being a part of our #VSFamily!” The lingerie company has been working to become a more inclusive brand since it had been called out for its lack of representation in body sizes, gender and those with disabilities. In 2019, when Victoria’s Secret canceled its fashion show, the goal was to evolve the marketing of Victoria’s Secret. Since then, it has ditched its signature “Angel” tagline and launched The VS Collective in June 2021, which features a diverse and inclusive group women, including Megan Rapinoe, Priyanka Chopra and the brand’s first transgender model, Valentina Sampaio. Over the holidays, Victoria’s Secret Pink tapped actress Lana Condor

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/DPG3z2r