JJJJound Reveals Its New Balance 990v3 ‘Olive’ Collab

If you purchase an independently reviewed product or service through a link on our website, Footwear News may receive an affiliate commission. JJJJound’s latest collab is with New Balance, dressing a classic running shoe with a premium makeover. After teasing the style on social media this month, the Montreal-based creative studio and the Boston-based sportswear brand have announced that their JJJJound x New Balance 990v3 “Olive” collab will hit shelves before week’s end. For this collab, JJJJound reimagined the New Balance 990v3 silhouette by giving the shoe a minimalistic aesthetic with the premium mesh and suede upper donning a tonal olive green color scheme. Breaking up the look is a black “N” branding on the sides along with cream-colored shoelaces. Completing the design is a two-tone Encap midsole and a black rubber outsole. The shoe will also come with a second pair of shoelaces in olive. The lateral side of the JJJJound x New Balance 990v3 “Olive.” CREDIT: Courtesy of JJJJound This isn’t the first time that JJJJound and New Balance dropped a sneaker collaboration together. Previously, the two entities dropped the green and brown colorways of the 992 silhouette in 2020 as well as a navy-colored 990v4 in October 2021. The JJJJound x New Balance 990v3

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