Harley-Davidson Taps Nike Vet and a Former Yeezy Collaborator to Help Revamp Apparel Business

Harley-Davidson is revamping its apparel division with the help of two new hires. The Milwaukee-based company has tapped Nike veteran Erica Bullard as SVP of apparel & licensing and former Yeezy collaborator Louise Goldin as creative director. The news was first reported by WWD. Bullard joins Harley-Davidson from global sportswear brand Nike, Inc., having worked for over 20 years in various senior roles and business units across the company. Bullard most recently served as the VP and GM of Nike NYC and the East, where she was responsible for driving accelerated growth and a connected retail marketplace in New York City with impacts across the East territory, North America and the globe. In this newly created role, reporting to CEO Jochen Zeitz, Bullard will lead the global apparel and licensing business for the Harley-Davidson brand. “There are few brands as iconic as Harley-Davidson, a brand built on a unique combination of authenticity, adventure and self-expression,” said Bullard in a statement. “I am excited to extend the brand through apparel and invite new and existing consumers around the globe to the Harley-Davidson community.” Erica Bullard joins Harley-Davidson as SVP of apparel & licensing. CREDIT: Courtesy of Harley-Davidson Goldin joins the company after a decade of shaping influential global

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