From New Balance to Reebok, These Are the Brands Foot Locker Will Focus on in the Wake of Nike’s DTC Push

Nike’s direct-to-consumer push is prompting Foot Locker to reevaluate its product assortment strategy. The footwear retailer said on Friday that Nike’s “accelerated strategic shift to DTC” has impacted what products the retailer will be able to source and sell in its stores. As part of this shift, Foot Locker said no single vendor will represent more than 55% of total supplier spend, down from 65% last year. Foot Locker also posted a downward outlook for 2022, during which it anticipates sales falling between 4% and 6% and same-store sales falling by 8% to 10%. Foot Locker shares were down more than 30% at 2:45 p.m. on Friday. In light of the shift, Foot Locker discussed its plan to diversify its vendor mix and product assortment by leaning into other popular brands. In Q4, Foot Locker said the the majority of its top 20 vendors posted gains in 2921, with brands like Adidas, Puma, New Balance, Timberland, Ugg and Crocs seeing particular strength. The plan is to elevate these existing brands and categories to “deliver exclusive product storytelling” for consumers. Reebok, which is being acquired by Authentic Brands Group from Adidas in a deal set to close this month, is positioned as a major opportunity for

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