adidas Launched a New Sports Bra Collection That Provides the Perfect Fit and Support for All

In addition to the many barriers to entry already at play when it comes to working out, sports bras rank pretty highly up there. They rarely fit correctly, so much so that it’s hard to know what a correct fit is even supposed to feel like. Luckily, adidas saw this problem and chose to fix it once and for all with their new line of sports bras that are not only backed by feedback from women, but by extensive research. On Monday, February 14, adidas will unveil a sports bra collection for every single woman of every single shape and size. It will fully address the impact that poor support has had on women in sports. The collection is available today on the adidas site, as well as on their mobile apps. Mikaela Shiffrin, the two-time Olympic Gold Medalist and World Cup alpine skier, who has described sports bras as the ultimate consideration when she’s training, explained that when the fit of her sports bra isn’t right, “it throws me off and I lose focus.” adidas has also tapped Jessamyn Stanley, who is a yoga teacher and advocate of body positivity; as well as Lisa-Marie Kwayie, a sprinter and a European Championships

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