Merrell Pulls Out of Outdoor Retailer, Will Donate $25,000 to the Boulder County Wildfire Fund

With the recent nationwide COVID-19 surge, Merrell has opted to pull out of Outdoor Retailer. However, the money it saved from backing out of the event is going to a good cause. The Wolverine World Wide-backed brand announced today that it will not attend the biannual outdoor trade show, which is scheduled to take place from Jan. 26-28 at the Colorado Convention Center in Denver. The reason for this, according to Merrell, is because of the increased infection rate of COVID-19. Instead, Merrell is focused on helping those impacted by the wildfire in Boulder County, Colo., on Dec. 30, 2021 that ravaged roughly 1,000 homes in the area. The brand confirmed that a portion of the savings will result in an a $25,000 donation to the Boulder County Wildfire Fund. What’s more, Merrell said in a statement that it will work to spread awareness on how to help the Boulder community through a social media campaign. “While we are eager to see our industry partners in person again soon and are excited to get back to Outdoor Retailer in the future, the safety and wellness of our team is our number one priority,” Merrell global brand president Chris Hufnagel said in a statement. “With

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