How Much Are the Adidas Logos Actually Worth?

When you see Three Stripes, you think Adidas. From performance sneakers to tracksuits to slides, those three simple stripes signal Adidas-level quality to consumers worldwide. Adidas is without a doubt one of the most successful modern athletic brands. And part of that success is due to the brand recognition Adidas’ trio of stripes—and accompanying logos—provides. But how much are the Adidas stripes and logos actually worth alone? Turns out, it’s not an easy question to answer. A Brief History of the Adidas Brand To take a closer look at the Adidas logos, it’s important to know the history of the brand. Founded in 1947, the Adidas brand first came about after two brothers had a falling out, dissolving their then-20-year-old running shoe brand. Picking up the pieces, one of the brothers, Adi Dassler, went on to found Adidas, which he named after himself. While the shoes he previously made with his brother featured two stripes as a design element, Dassler couldn’t use the same design for his new company without legal ramifications—so he simply added another stripe. The Original Adidas Logo Was a Bargain There was only one problem: Finnish sportswear brand Karhu had already trademarked a three-stripe logo. Lucky for Dassler, Karhu agreed to

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