Gucci to Release More NFTs, This Time With Superplastic’s Animated Celebrities

Gucci is moving more into the metaverse with a slate of new NFT releases next month. The Italian luxury brand is teaming up with animated celebrity and digital collectibles creator Superplastic to unveil SuperGucci, a three-part drop including NFTs and ceramic artworks. The project will also include Superplastic’s animated celebrity artists Janky and Guggimon in the Gucci Vault. A bespoke three-part series, this first SuperGucci release will offer 10 exclusive NFTs, each accompanied by a ceramic sculpture handmade in Italy and co-designed by Gucci and Superplastic that will go on sale Feb. 1. For the launch, the two animated celebs (Janky and Guggimon) took a trip to Gucci Vault, the brand’s online concept store, and found themselves in a virtual environment where Gucci’s past, present, and future co-exist, the brand said in a statement about the upcoming project. As Gucci’s experimental online space, this project marks the Vault’s official expansion into the metaverse. An NFT from Gucci’s Superplastic collaboration. CREDIT: Courtesy of Gucci And, to accompany this latest venture, Gucci Vault will present its sixth drop of pre-owned vintage pieces. According to Gucci, these items have been hand-picked by creative director Alessandro Michele and the archivists of the brand, and have been restored and reconditioned. Each

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