Cher is the New Face of Ugg, Starring In a Cozy At-Home Campaign For Spring 2022

Maybe Cher is human after all. The pop superstar is often elevated to the annals of fashion and music iconography, a constant source of inspiration for her daring looks and equally brazen sounds. There was the original naked dress, a mesh and feather concoction by Bob Mackie that she wore to the 1974 Met Gala (no doubt a template for the event’s current shock-fashion direction). Then there was her gilded warrior princess getup, a look for the cover art of her 1979 disco track “Take Me Home.” And who could forget Cher’s body stocking, garter belt, leather biker jacket and the biggest hair the ’80s had ever seen for the 1989 hit “If I Could Turn Back Time.” But today, Cher is getting cozy just like the rest of us, starring in Ugg’s spring ’22 “Feel” campaign in shearling boots and slippers and sharing some private pastimes in the process. Shot at her house in Malibu by photographer Neil Favila, the Ugg campaign video opens with a phone call from Cher to her mother. “Hello, Mom? It’s me, one of your daughters. And which one?” she says as her mother laughs. Blinds close on the star’s at-home movie theater, as Cher settles into

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