Why Swiss Brand Le Majordome Brought its Made-To-Order Shoes to Madison Avenue

Over the past decade, what started as a bespoke footwear concept in a temporary shop in Zurich has grown into a global business with three permanent stores in Switzerland and a new flagship location in the U.S. Officially unveiled in November, Le Majordome (French for “the butler”), founded by Gian-Luca Cavigelli, opened its first North American store in New York City at 485 Madison Avenue. The outpost is led by Cavigelli’s childhood friend and the company’s co-owner and North American president Daniel Bucheli. This new flagship joins the brand’s other Swiss locations in Zurich, Lausanne, and Bern. Le Majordome’s newest retail location features a minimal and raw design aesthetic that makes the space feel more like an artisanal workshop than a traditional luxury shoe store. This design was achieved intentionally through the use of concrete floors, metal pipe details, and raw wood displays that contrast with antique wooden furniture and modern studio lighting. In the corner, a functional workbench reminds the shopper that this is not just a shopping destination, but a working atelier where the team spends time perfecting every pair of shoes before they go home with their new owner. “Opening a store in Manhattan has been a dream for our

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