What Is a Tech Pack, How Do I Choose a Factory + Other Questions Answered by Footwear Business Foundations

In the journey to create and build a footwear brand, there are many questions that arise, from big-picture quandaries such as what do I offer the market to the more granular topics around production, marketing and retail distribution. In the FN x FIT Footwear Business Foundations educational course, powered by Yellowbrick, industry experts seek to answer all of those questions from start to finish by providing “a comprehensive educational program that takes a deep dive into what makes a footwear company successful and teaches the skills needed to build a brand from the ground up.” [Click here to learn more about Footwear Business Foundations as well as to enroll.] In the first module of the program, participants gained insight into the evolution of the footwear industry, various business models, as well as how to develop a team that will embrace and execute on the brand vision. Module 2, “Managing Footwear Production,” which is available now, delves into the nuances of the design and production process, offering vital knowledge for any successful shoe business. Below are three essential questions that experts answer during the sessions: What Is a Tech Pack? Tech packs — or, as they’re sometimes called, spec sheets — are the instructions for the factory outlining

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