Tech Startup Weev Wants to Digitize the Shoe Design Process, Starting With Your Materials

For shoe makers, it’s a familiar sight: giant binders of leather and fabric swatches that pile up in offices season after season. Those books are an essential part of the design process, though they oftentimes provide little detail — not even prices or minimum order quantities (MOQs), since those frequently change — and they cost materials companies millions of dollars to produce and ship, not to mention the environmental impact. Which is why a new technology company Weev is working to digitize production materials to improve the design process for all footwear companies. “What’s driving people right now is sustainability, circularity, speed-to-market and transparency. Those are the most important parts of building products right now,” said Joanne Stetson, CEO of Weev. “You have to have all of those things in place, but how do you get them. It’s through having all the information at your fingertips.” In early 2022, Weev is set to launch a new SaaS (software as a solution) platform, in which materials companies can upload digital images of their products. The searchable files will come with up-to-date details, such as pricing, MOQs and technical features, as well as sustainable accreditations by organizations like the Leather Working Group. The online concept was

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