Sam Edelman, Dee Ocleppo-Hilfiger, Sarah Flint and Other Entrepreneurs Offer Branding Tips in ‘Footwear Business Foundations’

When starting a business, there is nothing more valuable than the advice of others who have faced the struggles of entrepreneurship and found success. Those knowledgeable insights are at the core of the FN x FIT Footwear Business Foundations course, powered by Yellowbrick. The online educational series, which launched in September and is available now, delves into all the nuances of establishing a shoe brand and provides the tools necessary to build something from the ground up. The course features commentary a range of experts, including FIT faculty, FN editors and executives from major footwear companies. The course offers over 15 hours of instruction and “project time” that spans five modules. In module 1, speakers covered the evolution of the footwear industry, various business models, as well as how to develop a team that will embrace and execute on the brand vision. [Click here to learn more about Footwear Business Foundations as well as to enroll.] Module 2 delved into some of the big questions around design and production, including how to find a factory and why you need tech packs. In the third module, “Branding,” program participants learn about the principles of branding, including logo development, packaging, collaboration and social media outreach. And they

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