Rwandan Shoe Brand Uzuri K&Y Grabs Finalist Spot in 2021 Tommy Hilfiger Fashion Frontier Challenge

Rwandan shoe brand Uzuri K&Y is among the six finalists for the third edition of the “Tommy Hilfiger Fashion Frontier Challenge.” According to the PVH-owned fashion brand, this program “strives to continue amplifying and supporting black, indigenous and people of color (BIPOC) entrepreneurs who are working to advance their communities, while fostering a more inclusive future of fashion.” Uzuri K&Y, which offers eco-friendly footwear that uses recycled car tires from sub-Saharan Africa while employing local youth, joins brands Clothes to Good, Haelixa, Mafi Mafi, Lalaland, and Soko as finalists. The six finalists will pitch their business plans and ideas to a jury panel consisting of business and sustainability leaders at the final virtual global event on Jan. 12-13, 2022. Jurors include Tommy Hilfiger global CEO Martijn Hagman; adjunct professor of entrepreneurship, technology and media at INSEAD business school Esther Verburg; and managing director of Fashion for Good Katrin Ley. Arooj Aftab, the founder of #DonewithDiversity, will host the final event where the jury will award €200,000, approximately $225,000 per current exchange rate, to be split between two chosen winners in order to support their ventures. The winners will also receive a year-long mentorship with both Tommy Hilfiger and INSEAD experts, as well as a

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