Recovery footwear is having a moment, and few companies are capitalizing like OOfos. Since COVID-19 hit stateside, the brand has tapped former NFL stars Deion Sanders and Alex Smith as ambassadors, and delivered several silhouettes that people seeking comfort and recovery love. The most recent style revealed by OOfos is the OOcandoo, a closed-toe look made for the outdoor adventurer, another consumer group that grew in size in the past year-plus as a result of COVID. While at The Running Event trade show in Austin, Texas, OOfos president Steve Gallo spoke with FN about the OOcandoo as well as the supply chain backlog and more. Who is the OOcandoo for? Steve Gallo: “It was developed really for folks who recover from outdoor hikes and camping trips. We have a lot of customers who were using a carabiner on their backpacks with our sandals and they wanted something that they could still have the breathability of a sandal but more of a closed toe.” What does the OOcandoo do for the OOfos product range? SG: “We have mostly open-toe product, which is what we started with, and those have been our most popular models. But we’ve got so many requests from people for product beyond just sandals. With
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