Marketing Plays: DSW Partners with Former NFL Star Eric Decker To Advise on Men’s Footwear + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. Dec. 6, 2021: Designer Shoe Warehouse (DSW) announced that it has partnered with former professional football player Eric Decker for his input on men’s footwear at the retailer. Decker has guided DSW in the curation of its winter selection of styles across athletic and athleisure categories, which will include brands like Timberland and New Balance. The partnership builds on DSW’s recent growth in athletic and men’s categories. The winter selection launches Dec. 25 and will include styles under $200. Dec. 1, 2021: Coach has tapped actress Brittany O’Grady, TikTok star Wisdom Kaye and models Tiffany Guo and Mia Regan for its new Ski collection campaign. Coach said in a statement that its new Ski collection “introduces nostalgic winter sportswear reimagined through the optimistic lens of now.”  To bring the collection of outerwear, quilted leather bags, sweaters, and snow boots to life, the brand tapped photographed by Zackery Michae to capture its Coach Ski cast with a “free-spirited mood” that “celebrates ski as a fun and nostalgic winter past-time.” “Coach Ski is inspired by winter adventures and the possibilities

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