Forever 21 Has Entered the Metaverse with a New Game on Roblox

Forever 21 is entering the metaverse. The fast fashion retailer launched an exclusive partnership with Virtual Brand Group, a metaverse creation company, that allows users to buy and sell Forever 21 merchandise and customize their own stores on the Roblox video game platform. Today marks the first-ever Forever 21 Day, a monthly drop of content on Roblox. The drops will occur in a new virtual world on Roblox titled “Forever 21 Shop City.”  Forever 21 and Virtual Brand Group launched this realm for users to build and manage their own Forever 21 store as well as participate in monthly drops. In addition to buying and selling Forever 21 accessories and clothing, users will be able to hire employees and customize their stores, all while vying to become the “top shop” in the virtual universe. Those who participate in Forever 21 Shop City will be able to control various elements of their stores, such as its location, tasks, interior design and merchandise assortment. Players will also be able to mingle with other users in four key districts throughout the game, including a Forever 21 flagship store. Content creators and influencers helped curate the styles and items available in the game. And influencers such as KrystinPlays,

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