Who Will Benefit From Tourism Sales the Most, Now That U.S Borders Are Open?

With newly opened U.S. borders, retailers and trade groups have expressed optimism for the continuation of a rebound in the U.S. fashion market, which has been on the upswing for the last couple of months. After over a year of borders being closed to visitors from over 30 countries, international travelers that show proof of full vaccination can enter the country again, as of today. Air travelers must provide a negative coronavirus test within three days of entering of U.S. The news could have a major effect on retail centers and flagship stores that rely on tourism-induced sales, such as New York City, Los Angeles, Las Vegas, Chicago, and Miami. These areas, generally major tourist shopping destinations, were hit hard amid pandemic-related shutdowns and a lack of tourism in the U.S. “Retailers have to be encouraged by the opportunity,” said Matt Priest, president and CEO of the Footwear Distributors and Retailers of America (FDRA). “Those cities in particular will probably see an increase that they haven’t seen in quite some time, particularly in the luxury space.” While the border news is exciting, Priest said it still remains to be seen if pent up demand will drive tourism sales back to pre-pandemic levels. “I think it

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