Marketing Plays: StockX Adds College Hoops Superstar Paige Bueckers to Its Ambassador Roster + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. Nov. 10, 2021: StockX announced that it has entered into a multiyear partnership with college basketball superstar Paige Bueckers. According to StockX, the partnership will include culturally-relevant collaborations and activations, and solidifies its commitment to “equity, female participation in sport and investment in the industry.” “My partnership with StockX is about equity and authenticity,” Bueckers said in a statement. “It’s about product I love and about shining a light on all the creatives that drive culture. I’m here to celebrate them and together with StockX, invest in making sure women and women athletes are prioritized, elevated and recognized for their style and their leadership.” Signing the University of Connecticut star is the latest move from StockX to amplify women voices in sports. Prior moves include several high-profile signings including skateboarder Briana King, professional gamer Sydney Parker and sports personality Brittney Elena. “We’re committed to providing a platform for female athletes to not only showcase their personal style, interests, and values, but also to amplify their voices and connect with their communities,” StockX CMO Deena Bahri said in a statement. “Paige

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