How Two Powerful Voices in the Sneaker Industry Are Working to Revitalize Milwaukee — With Plans to Build a Community Center

Creating change for the better becomes a bit easier when you’re doing it with others. Eight years ago, with no prior experience in sneaker retail, Eric “Shake” James sought help from industry veteran Jazerai Allen-Lord to get his first Milwaukee-area store, Clicks, off the ground. However, in the time since, Allen-Lord, founder of creative agency True to Size, has become a central figure in his community-driven endeavors, which are primarily focused on his midwestern hometown. “A lot of times, we look at big target cities, but we don’t think about where else we can make the most impact for our community,” Allen-Lord told FN. “This is why I go so hard for Shake’s work. What he’s doing, there’s very real change. You could see his impact in Milwaukee in a very short amount of time. With 10% of effort, you’re going to see a difference much quicker than you would in other circumstances.” Their collaborative charitable journey will continue tomorrow, two months removed from the 10th annual Jam Master Jay Back to School Bash, when James and Allen-Lord will host two family- and youth-focused events. First, they will deliver pizza, drinks and 100 backpacks and pairs of shoes — with the help of Adidas

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