How a Strategic Partnership With Nike Is Helping Dick’s Sporting Goods Secure More Crucial Inventory

Amid record high inflation and footwear inventory shortages, Dick’s Sporting Good’s has a secret weapon: Nike. Via an existing supplier relationship and a new digital partnership, Dick’s is benefitting from a strong connection to one of the hottest athletic brands around. Unlike Dick’s, many other retailers such as Zappos, Dillard’s, DSW, Urban Outfitters, and Shoe Show have had their wholesale accounts terminated by Nike in recent months. “Dick’s is on the good list of most, if not all, key vendors,” said Williams Trading analyst Sam Poser in a note. “As such, Dick’s is getting key product well in a more timely manner than competitors, and will continue to do so into 2022.” A new connected partnership with Nike is helping Dick’s — which will receive FN’s retailer of the year award next week — secure this inventory. The deal, announced earlier this month announced allows Dick’s Scorecard and Nike Membership members to connect their accounts. Via the Dick’s mobile app, customers can browse member-exclusive Nike footwear and apparel and participate in high-heat drops. “With this Nike connected membership, we have access to even higher heat products than we had before,” said Dick’s CEO Lauren Hobart in a call with investors. “So yes, we’re getting a

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