As the Need for Aid Grows, Two Ten Footwear Foundation Is Becoming Faster and More Efficient

When a single mom from Louisiana was forced to relocate to a hotel out of state due to Hurricane Ida, it took just 48 hours for Two Ten Footwear Foundation to issue her an e-check so she could pay her bill. As the rate of natural disasters escalates, receiving aid quickly can be a game-changer for families — which is one reason Two Ten has recently focused on improvements in technology as part of its mission to support industry members. “In a time when [people] are going through a personal hardship or natural disaster and they need help quickly — how quickly they get that help is important,” said Shawn Osborne, CEO and president of Two Ten, whose work has grown over the years to span emergency and hardship relief, as well as educational scholarships. “Sometimes you feel the world is upside down with all the health issues and natural disasters,” said Osborne. “It’s made us so relevant in such a critical time.” For longtime Two Ten supporter Shoe Carnival, nothing could ring truer. Cliff Sifford, vice chairman and former CEO of the family retail chain, told FN that Two Ten has helped Shoe Carnival employees rebound after a range of events. “They

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