Why Pajar Chose Soho for Its Debut US Flagship & What’s Next for Its Brick-and-Mortar Expansion

Pajar Canada has sold its high-end footwear throughout the U.S. for decades. Now the company has a brick-and-mortar retail presence of its own stateside. Last week, Pajar opened the doors of its debut U.S. flagship, a 2,500-square-foot space in New York City’s fashion-driven Soho neighborhood. The store, located at 114 Wooster St., is surrounded by other staples in footwear and apparel, including another northern native, Canada Goose. “We wanted to be here because this is the place where we feel our brand is going to be best shown throughout the world,” Pajar Canada president and CEO Jacques Golbert told FN. “Soho is a phenomenal area for our type of merchandise. We have quite a lot of competition around us, all the Canadians are here, but we feel that we’re bringing something different. We started off as a shoe company, had a lot of success in our country, and now is the time for us to promote our brand worldwide.” The flagship will feature its latest and greatest in footwear, apparel and accessories, including both technical and fashion-focused looks. For the opening, Pajar stocked the store with its robust fall ’21 range, as well as a customer favorite: winter coats for dogs. The winter coats

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