The Biggest M&A Deals in the Footwear & Fashion Industry in 2021

While many would-be acquirers stayed on the sidelines during the height of the pandemic, the mergers-and-acquisitions market heated up in 2021, thanks to powerhouse brands and retailers expanding their reach into fast-growing markets. Much of the action was centered around the hot athletic lifestyle and athleisure spaces. In the case of Wolverine World Wide Inc., acquiring Sweaty Betty gave the shoe giant a stake in the fast-growing and competitive women’s activewear category, which is led by high-growth brands like Lululemon. No deal is generating more buzz than Authentic Brand Group’s forthcoming acquisition of Reebok for $2.1 billion. (It’s expected to become official in the first quarter of 2022.) Here are the other M&A dealmakers making waves. Check back for more updates. BBC International When bankrupt Sequential Brands Group looked to offload its Heelys brand in April, there was one natural home — BBC. The company had been Sequential’s licensing partner since 2013, and now president Seth Campbell and CEO Josue Solano are looking to take it to the next level, as the company also fuels big gains with Champion and onboards its new license with Land’s End. Elan Polo Bankrupt Sequential Brands Group continued its divesting spree and sold its 65% stake in skate player DVS Footwear

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