Snipes USA President Jim Bojko on Supply Chain Woes, Brick-and-Mortar Expansion and JD Sports & Foot Locker’s Buying Sprees

Snipes USA is betting big on brick-and-mortar. This week, the retailer announced the opening of a new store in Brooklyn, which is its second door on Flatbush Avenue. Snipes has 17 stores in New York and more than 100 throughout the country. The retailer entered the U.S. market in May 2019 with the acquisition of KicksUSA, and since then has earned headlines for other major moves, including the acquisition of Mr. Alan’s in July 2019 and the stateside introduction of its elevated Snipes 2.0 concept in July 2020. Snipes’ footprint, according to president Jim Bojko, is only going to grow larger. But its expansion is happening at a time when much of the attention in sportswear retail is on Foot Locker and JD Sports, who have bolstered their portfolios through a series of high-profile acquisitions of their own. Below, Bojko sounds off on how JD Sports and Foot Locker’s moves have impacted the Snipes USA business, reveals insights into its expansion strategy and talks about some of the challenges ahead. With the rise of digital, what makes expanding your brick-and-mortar footprint attractive? Jim Bojko: “We did see digital go through the roof last year, but our brick and mortar sales kept pace. We’ve actually seen a

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