Skechers Returns to the Beach for 13th Annual Pier to Pier Friendship Walk With $2.5M Fundraising Goal

The annual Skechers Pier to Pier Friendship Walk was back on the beach after going virtual last year amid safety precautions due to COVID-19. Now in its 13th year, the fundraiser organized by the Manhattan Beach, Calif.-based brand returned to an in-person event on Oct. 24 with a goal of raising $2.5 million to help children with special needs through a partnership with the Friendship Foundation, an organization that facilitates friendships between teen volunteers and children with special needs through confidence-building activities. The mission also supports educational programs for schools around the South Bay area. Last year, taking the cause online presented some challenges that Skechers had to navigate. “It made raising money probably more difficult. But again, we just figured out ways to continue to connect with the sponsors and the residents in the community,” said Skechers president Michael Greenberg. “But once you find the new direction as to how to reach out, people are quick to give in support, and that’s what’s been taking place.” In 2020, the event raised more than $1.5 million. For Greenberg, pivoting the annual fundraiser through the pandemic presented many learnings. “I think the lessons that we should take from what we’ve been through as a world

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3Gp4nhz