Nike Celebrates National Coming Out Day with LGBTQ+ Athletes for New Be True Drops

Nike’s staying true to its values for National Coming Out Day, along with change-making LGBTQIA2S+ athletes. The brand’s Be True collection highlights inclusivity towards all athletes in LGBTQIA2S+ communities, and aims to inspire greater advocacy for underrepresented voices in sports. Though past Be True launches have focused around Pride Month in June, Nike wants to show greater support for the LGBTQIAS2+ community on a year-round basis. Raven Saunders stars in Nike’s “Proudly in Motion” campaign for its Be True collection. CREDIT: Courtesy of Nike To that end, the athletic brand has released a T-shirt and hoodie featuring designs from transgender artist Xavier Schipani. Both pieces feature Schipani graphics of multicolored figures embracing one another, along with Nike’s signature “Swoosh” logo and “Be True” lettering in black. The graphics for Be True’s latest drop were directly inspired by Schipani’s emotions when coming out, as well as themes of relief, balance and excitement for the future. Janaya Future Khan stars in Nike’s “Proudly in Motion” campaign for its Be True collection. CREDIT: Courtesy of Nike Sawyer Sturgis stars in Nike’s “Proudly in Motion” campaign for its Be True collection. CREDIT: Courtesy of Nike The accompanying campaign, Proudly in Motion, features a range of LGBTQIAS2+ athletes and activists from different backgrounds to

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