History of Common Projects

Birthed from the minds of American art director Prathan Poopat and Italian creative consultant Flavio Girolami, footwear brand Common Projects came to be in 2004. After collaborating on an array of creative endeavors despite living in different countries, the two parties took their work to another level by making it official and forming Common Projects as its own entity. As a brand, Common Projects considers its home to be New York City though much of the production takes place in Italy. Famously, Common Projects footwear models are known for their clean aesthetic, classic lines and Italian craftsmanship. The use of premium materials on very simple and wearable silhouettes allowed Common Projects to carve a lane between classic sportswear and high fashion. The breakthrough model for Common Projects is widely known as the Achilles – a low-profile sneaker that riffs off the aesthetic of classic sportswear staples like the Adidas Stan Smith, Converse Chuck Taylor and Puma Gazelle, only to upgrade the materials drastically and drop conventional big branding. Common Projects Achilles Low. CREDIT: Neiman Marcus The Common Projects Achilles features its signature gold labeling across the heel portion of the upper. These 10 golden digits on the upper distinguish the model number through the first

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