Adidas Levels Up With Xbox Sneaker Collaboration

Xbox is stepping into its 20th anniversary in style, thanks to Adidas. The video gaming system has joined forces with the German athletic giant on a console-inspired sneaker, kicking off a global partnership. The Adidas Originals by Xbox sneakers, called the Xbox 20th Forum Tech, celebrate both brands’ background in entertainment and pop culture. The low-top shoes, inspired by Xbox’s debut 2001 console for the game “Halo: Combat Evolved,” feature lime green and black uppers. They also come equipped with Xbox-branded tongues and black and white-striped laces. Their greatest statement, however, are translucent green soles — a clear reference to the light-up “X”-shaped logo for the gaming system itself. Adidas Originals by Xbox’s Xbox 20th Forum Tech sneakers. CREDIT: Courtesy of Xbox The sneakers made their public debut this week in a trailer on Xbox’s YouTube channel. Accompanied by the tagline “Always Played In. Never Played Out,” the video shows short clips of people playing Xbox games and wearing Adidas sneakers — similar to early 2000s skate tapes. Halfway through, the vintage imagery sharpens; viewers see skateboarders pulling off tricks in the Forum Techs. The shoes are also shown on revolving platforms lit from below, similar to commercials from the aughts — adding to the

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3Bi4sRj