adidas Boost Day Is Finally Here — Here’s Everything You Need to Know.

It’s important to recognize when you’ve achieved greatness, and adidas is proud of its technological accomplishments. The brand’s Boost technology changed the meaning of what a responsive midsole looked like, felt like and ran like. Since Boosts’ inception in 2013, adidas has infused some of its best sneakers with it, like the UltraBoost 20, UltraBoost DNA and Pureboosts. And today, adidas is celebrating its best technology by hosting Boost Day. Boost Day means a few things. One, a moment of appreciation for the comfiest and bounciest sneaker technology around. Two, exclusive gifts for members and new colorways of various Boost styles have dropped, including the ZX 2K Boost 2.0, Terrex Free Hiker C.RDY, the Ultraboost 21, Solar Boost 3 and Kids’ ZX 2K Boost. Additionally, three new colorways of the Ultraboost 1.0 DNA are here — including a members-only olive green colorway. (To become an adidas Creators Club member, sign up via the app. You can also sign up on adidas’s website, too, but you’ll miss some app exclusive deals and drops.) CREDIT: Courtesy of adidas Buy: Adidas Ultraboost DNA 1.0 shoes $180 CREDIT: Courtesy of adidas Buy: Adidas Ultraboost DNA 1.0 shoes $180 CREDIT: Courtesy of adidas Buy: Adidas Ultraboost DNA 1.0 shoes $180 CREDIT: Courtesy of adidas   Buy: Adidas ZX 2K Boost 2.0 Shoes $150 Through

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