Back in the ’80s and ’90s, Asics was largely considered one of the undisputed leading running brands. The team at Asics was on a roll innovating and introducing award-winning running shoes one after another. I still very clearly remember every runner during that time seeking out running shoes with Asics Gel technology. However, starting in the 2000s, the tide started to change for Asics. Brands like Nike, Brooks and Hoka stepped in the limelight, leaving Asics — who still relied on the formula that worked so well in prior decades— somewhat in the dark. Fast-forward to today, and Asics is pushing innovation again and back on top, putting out some of the best running shoes you can buy. A Sound Mind in a Sound Body Asics dates back to 1949 when Japanese military veteran Kihachiro Onitsuka established ONITSUKA Co., Ltd with just four employees. In 1977, three sporting goods companies, including ONITSUKA Co., would merge to form Asics as we know it today. The name Asics is an acronym from “Anima Sana In Corpore Sano” which translate to “(If you pray to God, you should pray for) a sound mind in a sound body.” The Nike Connection Onitsuka released its first running shoe in 1953
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