Responsible Positioning Means Taking Control

As a leader of branded, high performance comfort footwear solutions, OrthoLite has made it the company’s mission to be at the forefront of the sustainability revolution in the industry. But pursuing sustainability for OrthoLite was not a decision made lightly, but rather part of the company’s core values since the launching 25 years ago with insoles that were made with 5 percent recycled rubber. Notably, since 1997 OrthoLite has produced billions of insoles and are used in over 500 million pairs of shoes every year – creating an impressive global reach. “Originally, we made certain choices, like using recycled rubber, closed-loop recycling and respectful employment, because we knew it was the right thing to do,” said John Barrett, President of OrthoLite. “I don’t think we thought brands or consumers would necessarily be demanding these practices 10 years down the road.” In no small part because of its efforts have had a massive impact, OrthoLite continues to take its responsibility seriously as a steward for sustainability in the footwear industry with the intent to not only minimize its own environmental footprint, but also lead others to do the same. For OrthoLite, operating sustainably first means being aware and respectful of the resources being used, the

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