Rebecca Minkoff Launches NFT Collection for NYFW

Rebecca Minkoff went all-digital for New York Fashion Week, becoming the first female American designer to create NFTs for her collection. In partnership with Yahoo, the designer debuted her fall-holiday line at Spring Studios as a series of images captured by photographer Cass Bird. The images showcase models wearing styles from the new collection and were accompanied by special QR codes, which, when scanned by a smart device, lead viewers to an augmented reality experience where they can bid on the images and select styles from the line. The immersive experience can also be accessed at rebeccaminkoff.com.  A total of 10 original NFTs are available, as well as 221 editions Bird photographed the collection on IMG model Gizele Oliveira. A look from Rebecca Minkoff’s fall/holiday collection. CREDIT: Courtesy of Rebecca Minkoff CREDIT: Courtesy of Rebecca Minkoff “I’ve done a lot of research about NFTs over the past few years,” Minkoff said. “I’m really excited about the potential of collectibles, the transactions that take place and how we as designers can actually benefit from what’s happening in the Metaverse and in the blockchain to find new and creative ways to do business.” NFTs, or non-fungible tokens, are virtual collectibles that can be bought, sold or traded online using

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