Public Lands President Todd Spaletto on What Makes Dick’s Sporting Goods’ New Outdoor Concept Different

Outdoor adventurers of all experience levels will soon have a new shopping destination to visit. Public Lands, the highly anticipated outdoor arm of Dick’s Sporting Goods, will open the doors of its debut store in Cranberry Township, Pa., on Sept. 24. With an aim to appease all outdoor enthusiasts, the store will deliver products for those interested in hiking, bicycling, climbing and much more, and will stock the latest in footwear and apparel for each activity. At the helm of this new venture is Todd Spaletto, a 25-year outdoor industry veteran who has had stints at some of the outdoor market’s biggest names, including The North Face and Wolverine World Wide. Spaletto was named president of Public Lands in December 2020. The industry vet is leading the new specialty retail concept at a time when outdoor activity is booming. At the start of the month, the Sports & Fitness Industry Association revealed in its “State of the Industry” report that overall outdoor sports participation rate among active people in the U.S. was 52.9% in 2020, a climb from 48.4% five years earlier. What’s more, the SFIA reported there were 57.8 million people who hiked last year, putting the activity at No. 2 on

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