Oboz and Black Folks Camp Too Reveal Collaboration Benefitting the Organization’s Digital Education Initiative

At the beginning of the year, Oboz announced it had entered a partnership with Black Folks Camp Too. By teaming up, Oboz said it aimed to support BFCT’s mission to introduce more Black people to the joys of the outdoors. Today, the outdoor footwear brand revealed a collaboration with the organization, and said a portion of the proceeds will benefit its Digital Education Initiative. This collaboration, however, isn’t on one of Oboz’s popular hiking boots. Instead, Oboz and BFCT created a new-look iteration of the O-Fit Plus aftermarket insole, which includes several nods to the organization. Most notably, it features the BFCT Unity Blaze logo in each heel cup, as well as the words, “Put a little soul in your step” in the left forefoot. In terms of functionality, Oboz said this insole was created to fit all types of footwear and is anatomically designed. Also, it was made with stability and support in mind, complete with a medium arch and a deep cushioning heel cup. From an innovation perspective, the insole features two Poron Comfort pods in the heel and forefoot, which were added for better shock absorption and rebound. BFCT will receive a portion of the proceeds to help with its Digital

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