How Nobull, a Training Shoe Brand, Nabbed NFL Quarterback Mac Jones as an Athlete Partner

Nobull may be on the smaller side of footwear brands. But the private company is already building up an impressive roster of elite athlete partnerships. On Monday, the Boston-based company said it had signed NFL quarterback Mac Jones, who was announced as the starting quarterback for the New England Patriots on Tuesday. Jones joins the company’s eclectic and high-profile group of professional athlete sponsors, including quarterback Will Grier, who was drafted by the Carolina Panthers in the the third round of the 2019 NFL Draft, and the seven-time Olympic Gold medal swimmer Caeleb Dressel, who just earned five gold medals at the Tokyo Olympics this year. Nobull’s strategy for athlete partnerships is not guided by sport, rather by a desire to work with athletes that train hard and live their lives according to Nobull’s philosophy of never giving up. “It’s all about training,” explained Nobull CMO Todd Meleney. “Whether you are on the PGA Tour or a professional tennis player or an NFL quarterback, training is the key ingredient to success. And that’s what we have built our ethos on.” Nobull, which is the title sponsor for the CrossFit Games, initially a found loyal following among CrossFit athletes, thanks to its popular shoe made

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