Hispanic Heritage Month: How Guillermo Andrade Is Using 424 to Change ‘Toxic’ Narratives About His Community

FN is celebrating National Hispanic Heritage Month. Observed from Sept. 15 to Oct. 15, the occasion recognizes the histories, cultures and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. FN invites you to follow along as we shine a light on Hispanic-American shoe designers and entrepreneurs making big waves in the fashion industry.  In less than a decade, Guillermo Andrade has grown to become an undeniable force in fashion, delivering eye-catching apparel and footwear ranges through his 424 imprint. However, it’s his ability to story-tell that is equally compelling. Andrade, 36, emigrated from Guatemala to the United States when he was 9 years old, arriving through San Ysidro, a district in San Diego near the Mexico border. Much of his time during his formative years were consumed by soccer, eventually landing on a select team in Los Angeles, the Central Marin Jaguars, from the age of 12 to 19. Andrade would later become enamored with footwear, securing retail space in the Fairfax District of L.A. in 2010, where he would sell high-end jewelry to be placed on shoe eyelets dubbed Sneaker Crowns. However, Andrade found his true calling in fashion in 2014, delivering a collection under his

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