Back-to-School Footwear Sales Bolstered by Child Tax Credit, Improving Wages

The back-to-school season is in full swing. And as kids and young adults head back to the classroom, certain trends are starting to emerge in footwear sales numbers. Thus far, the back-to-school shopping season has been impacted by a variety of factors, including a tentative return to in-person schooling as well as Child Tax Credit checks, which rolled out to 39 million American households in July. According to a report from The NPD Group Inc., athletic footwear sales rose 20% in the first six weeks of the back-to-school season (ending Aug. 14), versus 2020. And sales grew in the high single digits versus 2019. Kids’ footwear sales saw a 40% increase during in this period, while women’s athletic footwear was up almost 30% compared with 2020. Running and walking shoes continued to grow as well and sport lifestyle sneakers increased in the mid-teens compared with 2020. In terms of brands, Nike and Adidas both saw gains, though Nike ceded share to other brands versus 2020. Jordan sales dropped and Converse sales nearly doubled, driven by women’s. Under Armour, Brooks, Asics, Puma, Reebok and On all saw improvement. According to a national survey from the Footwear Distributors and Retailers of America that surveyed 1,000 parents of

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3jFvb3O